“The Spring 2026 G2 Grid Reports are a powerful validation of the value our agentic workforce solutions are delivering to multi-location enterprises,” said Chief Marketing Officer, Monica Ho. “To be named a Leader in 11 overall categories and 8 Enterprise segments, while securing spots in five cutting-edge Agentic AI grids, proves that SOCi is not just keeping pace with the market, but driving the next wave of localized, intelligent, and autonomous marketing execution for the world’s biggest brands.”

SOCi was recognized as a Leader in the following 11 overall marketing categories, underscoring the platform’s breadth and market-leading functionality:

• Multi-Location Marketing Platforms
• Store Locator
• Chatbots
• Local Listings Management
• Local SEO
• Online Reputation Management
• Social Media Advertising
• Social Media Analytics
• Social Media Management
• Social Media Suites
• Local Marketing

Domination in 8 Enterprise Segments

SOCi’s strength in scaling solutions for the largest, most distributed brands was confirmed with Leader status in eight Enterprise segments plus six additional badges:

• Multi-Location Marketing Platforms
• Local Listings Management
• Social Media Analytics
• Online Reputation Management
• Social Media Management
• Social Media Advertising
• Social Media Suites
• Local Marketing
• Enterprise Best Relationship
• Enterprise Easiest To Use
• Enterprise Best Meets Requirements
• Enterprise Best Usability
• Enterprise Best Results
• Enterprise Leader

Defining the Next Frontier: New AI Grid Recognition

As the leader in agentic workforce solutions, SOCi secured positions in five new grids focused on the future of AI in the workplace:

• AI Agents for Business Operations
• AI Content Creation Platforms
• AI Customer Support Agents
• AI Agents
• Agentic AI

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About SOCi

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai.

About G2 and the G2 Spring 2026 Grid Reports: G2 is the world’s largest and most trusted software marketplace, reaching more than 100 million buyers annually, including employees at every Fortune 500 company. G2’s Spring 2026 Grid Reports rank software vendors and products across dozens of lists using a proprietary algorithm based on verified user reviews and publicly available market presence data. To qualify, a company or product must have received at least 10 approved reviews during the evaluation period, with scores calculated solely from reviews submitted within that period.

The post SOCi Named a Leader in 11 Marketing Categories and 8 Enterprise Segments and Enters 5 New AI Grids in G2’s Spring 2026 Reports appeared first on SOCi.

“SOCi Inc. is the leader in agentic workforce solutions for multi-location enterprises, and our scale demonstrates that agentic execution is now operational infrastructure, not experimentation,” said Stephanie Pellegrino, SVP Customer Success at SOCi. “We have deployed more than 200,000 brand-trained Genius Agents™ that have completed 12.5 million local marketing tasks across AI search, GEO experiences, social media, and reputation channels, helping our customers save an estimated 1 million hours and recapture $2.1 billion in annualized marketing value.”

SOCi is one of the largest agentic platforms dedicated to powering marketing execution for multi-location enterprises worldwide. SOCi’s Genius Agents™ unify search, social media, online reputation management, and localized digital advertising into a single, AI-driven system designed for the agentic workforce era.

SOCi’s Genius Agents™ continue to set the standard for empowering brands with unmatched digital visibility and customer engagement that automate and optimize localized marketing workflows, enabling brands to deploy an agentic workforce at scale. 

For organizations evaluating the best agentic workforce solutions or multi-location marketing software platforms, SOCi’s inclusion in G2’s 2026 Best Software Awards provides third-party validation of product performance, customer satisfaction, and enterprise impact.

As the world’s largest and most trusted software marketplace, G2 reaches over 100 million buyers annually. Its annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users. The recognition in G2’s 2026 Best Software Awards validates SOCi’s mission to empower multi-location enterprises with AI-driven, agentic workforce technology that delivers measurable local marketing performance.

“As buyers increasingly shift to AI-driven research to discover software solutions, being recommended in the ‘answer moment’ must be earned with credible proof,” said Godard Abel, co-founder and CEO at G2. “Our Best Software Awards are grounded in trusted data from authentic customer reviews. They not only give buyers an objective, reliable guide to the products that help teams do their best work, but they’re also the proof AI search platforms rely on when sourcing answers. Congratulations to this year’s winners, including SOCi. Earning a spot on these lists signals real customer impact.”

–

About SOCi

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai.

About G2 and the 2026 Best Software Awards: G2 is the world’s largest and most trusted software marketplace, reaching more than 100 million buyers annually, including employees at every Fortune 500 company. G2’s 2026 Best Software Awards rank software vendors and products across dozens of lists using a proprietary algorithm based on verified user reviews and publicly available market presence data. To qualify, a company or product must have received at least 10 approved reviews during the 2025 calendar year, with scores calculated solely from reviews submitted within that evaluation period.

The post SOCi Earns 3 Spots on G2’s 2026 Best Software Awards for Best Marketing and Digital Advertising Software Products, Best Global Software Companies, and Highest Customer Satisfaction Products appeared first on SOCi.

SAN DIEGO — Feb. 11, 2026 — SOCi Inc., the leader in agentic workforce solutions for multi-location enterprises, today announced a major expansion of the scale behind its visibility execution engine. SOCi now has more than 200,000 brand-trained Genius Agents™ deployed, which have completed 12.5 million local marketing tasks on behalf of enterprise brands. While much of the market is still testing how to operationalize agents, SOCi’s Genius Agents™ are already deployed and executing brand-trained work at enterprise scale.

Since this time last year, SOCi’s deployed agent base has grown more than 200%, increasing from 66,400 agents in Q4 2024 to more than 200,000 today. That growth reflects accelerating enterprise adoption as brands look for proven, continuous execution across an increasingly fragmented discovery landscape.

Together, SOCi’s agentic workforce has delivered an estimated 1 million hours saved and helped brands recapture $2.1 billion in annualized marketing value by continuously improving the accuracy, freshness, and trust signals on which modern discovery now depends.

Visibility has changed. Execution didn’t get easier.

Discovery is no longer limited to traditional search. Customers increasingly find brands through a growing ecosystem of AI search and GEO experiences, social platforms, and reputation channels. In this environment, visibility is earned through ongoing, location-level execution…accurate business data, fresh content, responsive engagement, and brand-consistent interactions, every day and at scale.

For most enterprise brands, that execution is the bottleneck. Strategy is rarely the problem. The challenge is sustaining the nonstop operational work required to keep thousands of locations visible and trusted everywhere discovery happens.

From software you manage to work that gets done.

SOCi was built around a simple shift…stop selling tools and start delivering staffing-level execution through agents.

Each location is supported by a dedicated AI agent trained on the brand’s standards and continuously adapting to local market needs. These agents autonomously execute the work required to maintain visibility, accuracy, and engagement across every major discovery channel, without adding to human team workloads.

At the foundation is SOCi’s centralized intelligence layer, a unified source of truth for brand knowledge, guidelines, and goals. That intelligence guides SOCi’s agentic workforce as it executes and optimizes the actions that directly influence discovery outcomes at scale.

Milestone Impact

SOCi’s latest milestone reflects compounding scale and output across its agentic workforce: 

• 200,000 agents deployed
• 12.5 million tasks completed
• 1 million hours saved
• $2.1 billion in annualized marketing value

At this scale, agentic execution becomes operational infrastructure, enabling enterprise teams to maintain always-on visibility without proportional increases in headcount.

What the agentic workforce executes

SOCi’s brand-trained agents autonomously perform the work that drives visibility and trust at scale, including:

• Maintaining accurate, consistent location-level business information across discovery channels
• Publishing and refreshing local content to reflect relevance and recency
• Responding to customer reviews and engagement signals in near real time
• Continuously optimizing visibility performance as markets, platforms, and algorithms change

“Visibility today is a daily operational requirement, not a quarterly campaign,” said Afif Khoury, CEO of SOCi. “The brands that win will be those that can execute continuously without forcing human teams to carry an impossible workload. SOCi’s proven agentic workforce turns brand intelligence into action at every location, so customers find accurate information, fresh content, and responsive engagement wherever discovery happens.”

Proven impact across enterprise brands

SOCi’s agentic workforce is already delivering measurable results for large, distributed brands. Published customer case studies from The Goddard School, Liberty Tax, and Rita’s Italian Ice highlight how brand-trained agents drive real operational gains…from improved local accuracy and faster response times to stronger reputation performance at franchise scale.

Learn more

To learn more about SOCi’s agentic workforce and how it drives multi-location visibility across AI search, GEO ecosystems, social, and reviews, visit www.soci.ai/agents.

About SOCi

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai.

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SAN DIEGO — Jan. 28, 2026 — SOCi Inc., the agentic workforce built for multi-location visibility across local and AI search, today released its 2026 Local Visibility Index (LVI), revealing how artificial intelligence is collapsing local discovery into a single moment of choice. As AI-powered assistants replace traditional search results with a single recommended answer, visibility is no longer about ranking, but about being chosen.

“AI has collapsed the local decision journey,” said Monica Ho, CMO at SOCi. “Consumers aren’t scrolling through options anymore. They’re asking AI to decide for them, and the cost of invisibility has never been higher. If your brand isn’t optimized for AI search, you’re not just losing rank – you’re removed from consideration entirely at the moment of intent.”

Analyzing more than 350,000 locations across 2,751 multi-location brands, SOCi found that AI platforms such as ChatGPT, Google Gemini, and Perplexity are dramatically more selective than traditional search. ChatGPT recommends just 1.2% of brand locations, compared to an average 35.9% appearance rate in Google’s local 3-Pack, making AI visibility nearly 30 times more selective than traditional local search. This means brands competing in AI-driven discovery face a dramatically narrower window for visibility than ever before.

“The cost of this shift is significant,” said Ho. “In AI-driven discovery, there is no fallback list and no second page. If a brand isn’t selected by an AI assistant, it is effectively invisible at the moment a consumer is ready to decide.”

While AI systems still rely on many of the same fundamentals that have long powered local search like accurate business data, strong reputation signals, and active local engagement, they apply those signals far more aggressively. Inconsistent or incomplete listings reduce AI confidence and can remove brands from consideration entirely. In an AI-driven discovery environment, weak local signals don’t just hurt performance. They create invisibility.

Consumer sentiment has emerged as one of the strongest gating factors for AI visibility – something brands can actively influence. SOCi’s research shows that locations recommended by ChatGPT average 4.3-star ratings, underscoring how heavily AI platforms rely on reviews to assess trust and relevance. As AI collapses the funnel into fewer choices, sentiment increasingly determines which brands are eligible to be recommended at all.

The LVI also reveals that strong traditional local search performance does not guarantee AI visibility. In retail, SOCi found only 45% overlap between the most visible enterprise brands in traditional local search and those most frequently recommended by AI platforms. This reflects how AI assistants synthesize signals across Google Maps, Yelp, Facebook, and brand websites, rewarding brands with consistent, high-quality visibility across ecosystems rather than strength in a single channel.

For the first time, the 2026 LVI introduces AI visibility as a core benchmark alongside search, reputation, and social. The findings make clear that AI has not replaced local marketing fundamentals but has amplified them. Brands that invest in accurate data, strong sentiment, and ongoing local engagement across the most visited and trusted consumer channels will be best positioned to compete in a world where discovery increasingly depends on being selected, not just found.

The full 2026 LVI data set enables brands to benchmark their local and AI visibility performance against category leaders and understand where they stand as AI reshapes consumer discovery. Download the full 2026 LVI Report at www.soci.ai/insights/lvi/.

About SOCi

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape.

Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai.

The post In AI-Driven Discovery, Few Brands Are Chosen, Most Disappear appeared first on SOCi.

SOCi’s AI foundation is already proven at scale, with hundreds of thousands of Genius Agents deployed across hundreds of brands. The ISO 42001 certification confirms that every AI system at SOCi operates under strict ethical, transparent, and compliant management.

Created by the International Organization for Standardization (ISO), the ISO 42001 framework is also designed to drive continuous improvement. At SOCi, we regularly review and refine our AI policies and controls to maintain the high level of trust customers expect from agentic AI.

ISO 42001 Strengthens Customer Trust and AI Confidence

For our customers, this certification adds another layer of assurance that SOCi’s AI is developed with the same care and security standards that already define how we protect data and deliver trust.

Earning ISO 42001 certification confirms SOCi’s commitment to:

• Responsible AI Practices: Every AI-powered capability follows structured governance and risk-management standards.
• Ethical and Secure Operations: Guardrails protect data privacy and ensure AI systems are used fairly and transparently.
• Independent Accountability: Certification was achieved through a rigorous third-party review against international benchmarks.
• Strong Leadership Oversight: Senior management directly approves and reviews how AI is used across the company.
• Procurement and Compliance Readiness: ISO 42001 documentation simplifies vendor assessments and due-diligence processes.

This level of assurance matters to every organization, and is especially critical in industries like financial services and healthcare, where data privacy and regulatory expectations are even higher.

Building Upon SOCi’s Robust Security Foundation

ISO 42001 builds on SOCi’s long-standing investment in security and compliance. We operate under an Information Security and Privacy Management System (ISPMS) that governs how data is protected across the company.

Our SOC 2 Type II certification validates the effectiveness of our operational controls, and our ISO 27001:2022 certification confirms we follow global best practices for information security management.

Our controls also align with HIPAA standards, and we can provide Business Associate Agreements as needed. Combined, these programs demonstrate that data protection and responsible innovation are part of how we operate every day.

Always Raising the Bar in Responsible Agentic AI Innovation

Achieving ISO 42001 is another step forward in SOCi’s ongoing commitment to ethical, transparent, and human-centered AI innovation. With hundreds of thousands of Genius Agents already deployed, SOCi demonstrates how agentic AI can scale responsibly to help our multi-location customers get discovered and chosen with confidence.

Learn more about SOCi’s security and compliance program at soci.ai/information-security 

Visit SOCi’s comprehensive Trust Center at https://trust.meetsoci.com/

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SAN DIEGO — Nov. 13, 2025 — SOCi Inc., the leading provider of agentic workforce solutions for multi-location enterprises, today announced a major milestone, reaching more than 150,000 SOCi Genius Agents™ deployed that have now completed over 10 million local marketing tasks. SOCi’s Genius Agents have saved the enterprises they serve an estimated 750,000 hours of manual work, and helped them recapture nearly $2 billion in annualized local marketing value through improved visibility, engagement, and reputation performance.

Recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi has reinforced its leadership as the premier Agentic AI platform in marketing, where AI doesn’t just assist humans, it does the work for them.

The Evolution of AI: From Tools to an Agentic Workforce

Traditional AI tools generate insights or content but still require marketers to act. SOCi’s Agentic AI changes that. Its Genius Agents™ — including the Genius Search Agent, Genius Reputation Agent, and Genius Social Agent — are agentic workers trained on each brand’s voice, compliance rules, and local nuances.

Once trained, Genius Agents are cloned and deployed to every business location, handling critical but often-neglected local marketing tasks such as responding to reviews, publishing local posts, and optimizing search visibility. This work directly influences whether a brand appears in local search results or gets overlooked.

“Traditional AI is a tool that humans use to help them write or analyze better. Our Agents are autonomous; they execute even when the human isn’t logged in,” said Afif Khoury, CEO of SOCi. “Genius Agents deliver work at scale, turning what used to be missed moments into measurable business growth.”

Scale and Impact: 150,000 Agents Working for 500+ Brands

SOCi’s Genius Agents are now active across more than 500 multi-location enterprise brands spanning dozens of industries like retail, restaurant, financial services, healthcare and more. Recent examples include:

• A top-three QSR brand deploying 20,000+ brand-trained Genius Agents to respond to customer reviews in real time.
• A leading global beauty brand launched 6,000+ Genius Agents to optimize local search and social engagement.

Together, these deployments are reshaping how brands operate, truly scaling the strategy, creativity, and innovation of the human marketer to every location and customer.

“SOCi Genius lets us do more with less,” said Ashley Huebner, Marketing Director at NTY Franchise System. “It’s transformed our marketing from fragmented and manual to consistent and impactful — especially at the local level.”

Closing the $54 Billion Local Marketing Gap

SOCi’s Local Visibility Index (LVI) research reveals that brands miss out on $54.1 billion annually due to poor local optimization and lack of engagement on search and social platforms. There’s simply too many tasks to do, and not enough resources or time to do them. As a result:

• Over 50% of reviews go unanswered.
• Nearly 90% of social comments never receive a response.

These missed interactions directly impact rankings in both traditional and AI-powered search results. SOCi’s Genius Agents form an agentic workforce that closes this execution gap, delivering the everyday marketing work that drives visibility, customer trust, and revenue.

But it’s more than just execution; Genius Agents are delivering measurable ROI across every channel. By responding to over three million reviews annually, optimizing two million search profiles, and managing millions of local social actions, Genius Agents have helped brands recapture nearly $2 billion in annualized value, including an estimated $270 million from improved reputation, approximately $1.2 billion from search visibility gains, and more than $500 million in recovered social media value.

“Ten million tasks completed means ten million times our customers showed up accurately, engaged authentically, and grew stronger relationships,” said Khoury. “And we’re just getting started.”

The Future of Marketing Execution Is Here

As AI reshapes consumer discovery across search, social, and generative platforms, SOCi’s agentic AI model gives brands a workforce that’s trained, governed, and ready to execute.

With 150,000 Genius Agents and growing rapidly, SOCi is redefining what it means to scale autonomous, on-brand, and outcome-driven marketing execution at every location.

To learn more, visit www.soci.ai/agents.

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About SOCi

SOCi is the leading provider of agentic workforce solutions to multi-location enterprises. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi delivers autonomous AI Agents capable of performing the workload of 1,000 local marketers™.

SOCi empowers nearly 1,000 top brands, including Ford, Ace Hardware, Kumon, and Liberty Tax, to automate and optimize local marketing across search, social, and reputation channels.

Recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi’s Local Visibility Index (LVI) research has identified a $54.1 billion annual opportunity in local marketing. SOCi’s Genius Agents are closing that gap –  one automated task at a time.

Founded in 2012 and backed by leading strategic investors, SOCi is redefining how multi-location brands scale their marketing in the AI era. Learn more at www.soci.ai or contact hello@soci.ai.

The post SOCi Ushers in the Era of the Agentic Workforce, Reaching 150,000 AI Agents Deployed and Completing 10 Million Local Marketing Tasks appeared first on SOCi.

SAN DIEGO — June 25, 2025 — The path to purchase has splintered, and Gen Z is in the driver’s seat. According to SOCi’s 2025 Consumer Behavior Index (CBI), younger consumers are building a new model of local discovery fueled by platform-hopping, peer validation, and real-time research. 

Where previous generations might have turned to a single search engine or mapping app, Gen Z navigates a mosaic of micro-decisions. Their journey could begin on TikTok, continue through Reddit threads or Yelp reviews, and culminate in a Google Maps search. The traditional front door has been replaced by a dozen digital entry points, each one shaping how a brand is perceived.

“Legacy marketing models weren’t built for today’s buyer,” said Monica Ho, CMO of SOCi. “Gen Z is redefining what discovery looks like; they don’t follow a path, they create one. Brands that can’t meet them across platforms with authenticity and proof won’t earn their trust or their business.”

This fragmented approach to search and discovery comes with a reshuffling of trust. While search engines and navigation tools remain widely respected across age groups, Gen Z is far more likely to experiment with newer tools like AI-driven platforms while also leaning into peer-powered content. Yet despite this experimentation, they remain cautious: AI still lags behind in trustworthiness, while user-generated content on platforms like Instagram, TikTok, and Reddit plays a larger role in shaping decisions. 

Brand loyalty is also on the decline. According to the CBI, nearly one-third of consumers aged 18–24, and more than a third of those aged 25–34, report being less loyal to brands than they were a year ago. For the youngest buyers, traditional brand reputation ranks just ninth in importance when making a purchase decision, trailing behind factors like price, quality, convenience, customer reviews, and visual content.

“There’s no single source of truth anymore,” added Ho. “Consumers, especially younger ones, are assembling the full picture themselves, platform by platform. To win their trust, brands must meet them everywhere and prove their value at every turn.”

The CBI survey was conducted between February 19 and February 24, 2025, and included 1,001 adult U.S. respondents distributed evenly across gender, age, and geographic area. To explore the full details and findings of the 2025 Consumer Behavior Index, visit soci.ai/insights/consumer-behavior-index.

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About SOCi

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. Learn more at www.soci.ai or contact us at hello@soci.ai.

The post Gen Z Is Rewriting the Rules of Local Search and Loyalty, According to SOCi’s Consumer Behavior Index appeared first on SOCi.

SAN DIEGO — June 24, 2025 — SOCi Inc., the leader in AI-powered marketing solutions for multi-location businesses, has achieved Leader status in 11 overall marketing categories in the Summer 2025 Reports from G2, the world’s largest and most trusted software marketplace. This recognition reflects SOCi’s continued commitment to delivering an enterprise-grade marketing platform purpose-built for multi-location brands.

Notably, SOCi earned Leader status and the highest Satisfaction score in G2’s newly launched Multi-Location Marketing Platforms category, a significant milestone that recognizes the need for technology tailored to businesses operating across hundreds or thousands of locations. 

As a result of receiving positive reviews from verified users, and compared to similar products in each category, SOCi achieved Leader status on the following G2 Overall Grid Reports: 

• Chatbots
• Local Listing Management
• Local Marketing
• Local SEO
• Multi-Location Marketing Platforms
• Online Reputation Management
• Social Media Advertising
• Social Media Analytics
• Social Media Management
• Social Media Suites 
• Store Locator

Additionally, SOCi earned a top five ranking in ten Enterprise Grid Reports, securing the #1 ranking for Local Listing Management. SOCi is also an Enterprise Grid Leader in the following categories: 

• Local Listing Management
• Online Reputation Management
• Social Media Analytics
• Social Media Suites
• Social Media Management
• Local Marketing
• Social Media Advertising
• Local SEO 

Comments from recent G2 reviews on SOCi: 

• “SOCi makes managing multi-location marketing a breeze, with a simple to use platform, unparalleled support from their team, and constant improvements to optimize usage and the ever changing landscape of digital marketing.” – Chief Marketing Officer 
• “Perhaps most impressive is SOCi’s forward-thinking and innovative approach. They continuously evolve their offerings to stay ahead of digital marketing trends, ensuring that we’re not only keeping up but actually leading in our space.” – Director of Marketing
• “SOCi has been an absolute game-changer for us in managing our online presence and engaging with our audience. Its reputation management feature is efficient and allows us to monitor and respond to reviews seamlessly across various platforms. The social scheduler has saved our teams so much time, enabling them to plan and schedule posts ahead of time while ensuring consistent branding.” – Digital Marketing Manager

To learn more about SOCi, visit www.soci.ai.

# # #

About SOCi

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. Learn more at www.soci.ai or contact us at hello@soci.ai. 

About G2

G2 is the world’s largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on X and LinkedIn.

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SAN DIEGO — June 12, 2025 — SOCi, the leader in AI-powered marketing solutions for multi-location businesses, today announced an integration with ActiveCampaign, an AI-first, end-to-end marketing platform. This integration serves as a building block to a growing strategic partnership which addresses key pain points in franchise and multi-location marketing by combining SOCi’s centralized marketing tools with ActiveCampaign’s advanced automation and personalization capabilities. 

The integration aims to eliminate common friction points faced by franchisors, such as inconsistent branding, inefficient content workflows, and outdated location information across customer communications. With the new integration, updates made to business listings in SOCi are dynamically synchronized across every ActiveCampaign email campaign template via Message Variables, ensuring every location’s details remain accurate and up-to-date across all customer touchpoints. 

“Together, SOCi and ActiveCampaign are streamlining how franchise and multi-location brands manage and scale their marketing efforts,” said Richard Lumsden, Senior Vice President, Business Development at SOCi. “This integration empowers businesses to deliver timely, localized, and brand-consistent communications with ease.”

Key benefits of the integration include:

• Real-Time Business Listing Sync: Franchisees’ location details are automatically updated in ActiveCampaign’s email templates whenever changes are made in SOCi.
• Centralized Brand Control: Franchisors gain visibility and governance over messaging at every level.
• Scalable Automation: Corporate teams can share pre-approved email templates and workflows with all franchisee accounts.
• Localized Personalization: Franchisees can request approval and localize content to create highly targeted, regional communications.
• Advanced Reporting: Location-specific insights into campaign performance help identify top and underperforming locations, enabling data-driven optimization.
• Time-Zone Aware Delivery: Campaigns are intelligently scheduled based on each location’s operating hours, helping boost engagement. Combined with ActiveCampaign’s Predictive Send, messages are delivered at the moment each contact is most likely to open—maximizing reach and response.

“Through our integration with SOCi we’re helping franchisors solve a long-standing challenge: keeping location-level details accurate and communications consistent across hundreds of customer touchpoints,” said Shay Howe, Chief Strategy Officer at ActiveCampaign. “Now, business listing updates made in SOCi instantly flow into ActiveCampaign campaigns—so franchisors can move faster, stay accurate, and deliver the right message at the right time, every time.”

To learn more about how this integration helps franchisors scale campaigns with personalization, register for the SOCi x ActiveCampaign HQ webinar happening on Thursday, July 17, 2025. 

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About SOCi

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. Learn more at www.soci.ai or contact us at hello@soci.ai. 

About ActiveCampaign

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. Its product for multi-location brands and franchises, ActiveCampaign HQ, helps these businesses deliver consistent experiences at scale with personalized content for local customers.

Above all, ActiveCampaign empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing. 

With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.

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SAN DIEGO — June 4, 2025 — SOCi’s 2025 Consumer Behavior Index (CBI) sends a clear warning to CMOs and digital marketing leaders. Discovery has changed, and traditional digital strategies are no longer enough. While 19% of consumers now use generative AI tools like ChatGPT or Gemini to find businesses, a staggering 95% say AI is the least trusted source when it comes to making actual purchase decisions.

“AI may answer the question, but social media earns the trust,” said Monica Ho, CMO at SOCi. “That’s why TikTok, Instagram, and reviews aren’t just content channels. They’re your most critical conversion levers. Brands that fail to show up authentically in these spaces will lose relevance fast.”

Consumers aren’t rejecting AI; they’re verifying it. As AI tools increasingly serve as a starting point for local discovery, consumers are looking to platforms like TikTok and Instagram to validate that what AI suggests is accurate, relevant, and human-backed. This is especially true for Gen Z, where 34% use TikTok and 35% use Instagram to discover new brands. The message is clear: AI may start the journey, but trust is earned through people.

This is not a future problem. This is today’s reality. Consumers now move fluidly between AI tools, social media, and review platforms to validate claims, check brand reputation, and watch videos from real customers before making decisions. Treating these touchpoints as disconnected strategies creates costly blind spots. With Google increasingly surfacing social content in search results, SOCi’s 2024 Local Visibility Index found that brands that lack a social-first presence are leaving millions in potential revenue untapped.

The trust-building doesn’t stop at discovery. Reviews are now the final checkpoint before conversion. An overwhelming 91% of consumers rely on peer-generated content to evaluate local businesses. Among younger audiences, 40% prefer video reviews, and 65% say they are more likely to choose a business that actively responds to reviews. Yet 55% are increasingly skeptical of fake feedback, highlighting that transparency and responsiveness are now business-critical.

Importantly, reviews are not only influential to consumers but also a key signal for AI engines (Damian Rollison, Search Engine Land). Tools like ChatGPT incorporate customer reviews as a foundational input in generating local recommendations. This underscores the dual role reviews now play in building consumer trust and shaping how businesses appear in AI-powered discovery results.

“As the lines between search, social, and reputation blur, brands must double down on transparency, authenticity, and trust across every channel,” said Ho. “Those who showcase real customer experiences, lean into visual content, and engage meaningfully on platforms like TikTok, Instagram, and trusted review sites will earn lasting loyalty.”

The CBI survey was conducted between February 19 and February 24, 2025, and included 1,001 adult U.S. respondents distributed evenly across gender, age, and geographic area. To explore the full findings of the 2025 Consumer Behavior Index, visit soci.ai/insights/consumer-behavior-index.

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About SOCi

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. Learn more at www.soci.ai or contact us at hello@soci.ai.

The post AI Suggests, Humans Decide: SOCi Warns Brands to Embrace Human Validation or Get Left Behind appeared first on SOCi.

SAN DIEGO — June 3, 2025 — As traditional search declines and consumer search behavior fragments across Google, TikTok, Reddit, and AI-generated answers, enterprise marketers are struggling to keep up. According to SOCi’s 2025 Consumer Behavior Index (CBI), this fragmentation is rapidly eroding visibility, relevance, and trust for brands still clinging to outdated search strategies. 

The Total Economic Impact™ of SOCi, a commissioned study conducted by Forrester Consulting on behalf of SOCi in May 2025 reveals a solution: consolidate local digital marketing efforts onto a single, AI-powered platform purpose-built for the complexity of modern discovery. Forrester’s findings show that a composite organization based on interviewed brands using SOCi’s unified platform achieved:

Efficiency Gains: SOCi reduced the time required to manage search listings, social profiles, and reviews by 75%, reclaiming over 55,000 hours annually across 1,000 stores for marketing teams. This is an essential advantage for corporate teams that are often under-resourced and for local operators who lack marketing expertise or time to manage their own digital presence

Business Growth: Brands saw an 8% increase in digital traffic and a 20% lift in conversion rates, a remarkable achievement in an environment where most brands are seeing search demand and traffic decline. 

Increased Customer Loyalty: SOCi empowered local teams to deliver authentic, community-focused digital experiences, driving a 3% boost in repurchase rates and $1.36 million in loyalty-driven revenue over three years.

“Marketing has never been more complex, and the pressure on multi-location teams has never been greater,” said Monica Ho, Chief Marketing Officer at SOCi. “Consumers no longer rely on one platform for discovery. They bounce between AI tools, social media, reviews, and forums, seeking authentic validation before making decisions.” 

SOCi’s 2025 CBI highlights that 95% of consumers still trust human validation over AI recommendations, turning TikTok, Instagram, and review platforms into critical decision-making hubs. Meanwhile, AI search engines like ChatGPT increasingly rely on review content to inform local recommendations. In this fragmented discovery landscape, consolidation is no longer optional. It’s the only way to remain discoverable, trusted, and competitive.

“For brands to not only keep up but lead in this fragmented discovery era, they must consolidate their tools, streamline execution, and empower both corporate teams and local operators to build their visibility and trust at scale,” Ho added. “That’s exactly what SOCi delivers.”

According to the TEI study, in total, SOCi helped unlock $2.11 million in efficiency gains from an accelerated digital presence, proving that fragmented discovery doesn’t require more tools. It just requires the right one.

Download the full 2025 Forrester TEI study of SOCi here to see the complete ROI breakdown and business impact. Then, sign up for an exclusive webinar on June 25, 2025 here to unpack the findings, explore real customer outcomes, and dive deeper into how SOCi is solving fragmented discovery at scale.

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About SOCi

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. Learn more at www.soci.ai or contact us at hello@soci.ai.

The post Research Study Findings: Multi-Location Brands That Consolidate Local Marketing with SOCi Achieve Efficiency Gains, Business Growth, and Customer Loyalty appeared first on SOCi.

SAN DIEGO — May 8, 2025 — SOCi, Inc., the leader in AI-powered marketing solutions for multi-location businesses, is proud to announce that Cofounder and CEO Afif Khoury was named CEO of the Year by the San Diego Business Journal in the Private Large Company category. 

Khoury’s recognition marks the culmination of a decade-long vision to transform how multi-location enterprises manage their local marketing. Under Khoury’s leadership, SOCi has grown to more than 500 employees across six countries, surpassing $100 million in annual recurring revenue—a rare feat that places SOCi in the elite “Centaur” category achieved by less than 1% of venture-backed companies. This CEO of the Year award reflects not only Khoury’s sustained track record of high-growth execution, but his success in turning a bold vision into an AI-powered reality that is redefining the future of local marketing.

Khoury’s leadership has earned consistent accolades, including being a 3-time finalist for EY’s Entrepreneur of the Year award, a named honoree on Great Entrepreneur’s Top 50 Generative AI Entrepreneurs list, and a 2-time designee on the SD500 list of Most Influential Leaders. He has also driven SOCi to be the G2 Leader in its space, a 7-time honoree on the Inc. 5000 Fastest Growing Companies in America list, and recognized by Fast Company as one of the World’s Most Innovative Companies in 2024. 

“We are on the cusp of an AI revolution that will fundamentally reshape how brands operate at the local level,” said Afif Khoury, CEO of SOCi. “SOCi is leading the charge of harnessing the power of AI agents to turn complex marketing challenges into autonomous, scalable solutions. This recognition is a reflection of the extraordinary journey we’ve taken to build a category-defining platform in one of the most complex and dynamic areas of marketing.”

Today, SOCi is delivering on Khoury’s foundational vision with Genius AI™—a proprietary engine powering a suite of Genius Agents™ that function as a digital workforce for multi-location marketing. These intelligent agents automate high-impact tasks across search, social, reviews, ads, and more, giving brands the ability to execute with the speed and precision of 1,000 local marketers. As SOCi continues to scale, it is setting a new industry standard for how enterprise brands drive visibility, engagement, and growth across every location they serve.

To learn more about SOCi’s suite of Genius Agents, visit www.soci.ai/genius-ai/.

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About SOCi

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. Learn more at www.soci.ai or contact us at hello@soci.ai.

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