✨ Spotlight: Generate With Genius

Automatic AI Social Content Generation

Generate with Genius leverages AI-powered Genius Agents and the rich data ecosystem of Genius Social to make this possible. By combining business insights, hyperlocal data, and intelligent automation, this innovation empowers brands to create engaging, localized social media posts effortlessly and efficiently.

Request a demo of Genius Social today and experience the power of Generate with Genius.

Search

Roles for Listings Health [Feature Enhancement]

SOCi has expanded access to our Listings Health feature by adding it as a role permission. Previously available only to admins, Listings Health can now be granted to local managers too — empowering them to independently monitor and manage the accuracy of their location’s listings.

With this update, SOCi Listings customers gain:

• Empowered local teams: Enable local users to take ownership of their location’s data quality.
• Improved accuracy: Catch and resolve listings issues faster by giving the right users access to take action.
• Streamlined workflows: Reduce bottlenecks and admin dependencies by distributing Listings Health access where it’s needed most.

Social

Community Calendar Bulk Delete [Feature Enhancement]
Enabling clients with Account-level bulk deletion supports adoption and usability of optimized and scalable workflows. SOCi Social customers receive:

• Account-level control: Quickly bulk delete both scheduled and published posts in one workflow.
• Self-managed resolutions: Easily control bulk deletion on your own rather than relying on SOCi Engineering team to complete the job.
• Network accessibility: Available on all existing networks except Instagram, where scheduled posts will need to be managed directly in the Instagram app.New Report: TikTok Post Performance

New Report: TikTok Post Performance

SOCi now offers a new TikTok report – Post Performance Report is a platform-specific report that highlights post-level metrics including likes, comments, shares, views, and reach. This report includes common filtering and sharing functionalities.

Instagram Reporting Metrics Update

On April 21, Instagram will be deprecating two metrics – “Impressions” and “Reel Plays”. As a replacement, Instagram will release “Views” and “Reel Views” which will be the exact equivalent for those metrics, respectively. SOCi’s reporting metrics will be automatically updated to reflect these changes. If you have any questions, reach out to your Customer Success Manager or submit a support request.

Ads

Edit, Duplicate, Retry & Archive Campaigns

Enhanced ad campaign management features will allow clients to streamline workflows directly from SOCi’s platform—without switching back to native ad tools. SOCi customers will have:

• In-platform campaign management: Make changes to your ad campaigns directly in the platform, reducing the need to navigate to native ad tools.
• Faster campaign setup: Duplicate existing campaigns to reuse successful setups as templates for future campaigns.
• Improved campaign control: Edit live campaigns to optimize performance or adjust strategies as needed.
• Efficient account management: Archive old campaigns to keep your ad account organized and within asset limits.

Reviews

New Review Network, Caring.com

Caring.com, a leader in senior living and care referrals and reviews, has been added to our review network directory and is now available for all SOCi Reviews customers. This network expands our growing review network directory in an effort to continue enabling users to manage customer reviews on multiple networks from one platform.

• Monitor all reviews in one inbox.
• Get AI-suggested responses with Genius Reviews.
• Receive instant email alerts for new reviews.
• Analyze insights from one or multiple networks.
  

Available upon request for Genius Reviews and Core Reviews customers. Reach out to your CSM or submit a support request to have this feature enabled.

Review Summary Email Notification

SOCi now offers a single, scheduled email, sent daily or weekly, that consolidates review activity into one streamlined message. Each email includes a visual snapshot of key stats, the 25 most recent reviews, and direct links to view or respond on native platforms and within SOCi. This helps businesses monitor feedback faster, reduce inbox clutter, and take action more efficiently.

See the latest releases & updates in action

Discover how SOCi’s Spring 2025 updates can streamline your operations and boost your brand’s performance. Get a demo today!

The post SOCi Spring ‘25 Release Notes appeared first on SOCi.

Reporting

New Report Download Options

Simplify data access and sharing with faster, more efficient report downloads.

• Widget Downloads
  Skip downloading entire reports just to access specific data. Now, extract data from individual widgets in Excel format, saving time and delivering faster insights. Available for insights within all SOCi products and the Reporting Suite.
• PDF Report Download
  Generate professional PDF versions of reports from the Reporting Suite for one-time downloads. Share data with a polished presentation, avoiding the need for weblinks or spreadsheets.

Search

Genius Search Metrics

Staying ahead in local search starts with knowing exactly how your locations are performing and where there’s room to grow. Get the transparency you need with Genius Search Metrics, our new reporting feature of Genius Search. With clear, monthly reports on key search metrics—whether it’s across all of your locations or at the individual location level—you’ll gain full visibility into ranking performance and listings interactions, so you can consistently refine your local search strategy and drive better results.

Genius Search Metrics includes a brand new dashboard with various charts that allows you to:

• Track keyword performance across locations to stay aligned with search demand.
• Spot performance trends over time and pivot your strategy as needed to stay ahead.
• Gain proactive monthly insights so you spend less time pulling data and more time on focusing on getting results.

Ready to learn more about how Genius Search Metrics makes it easier for you to turn search data into actionable steps to drive online visibility? Book a Genius Search demo today and see it in action!

Listings Overview Redesign

The homepage of our Listings Management solution got a brand new look! The redesigned Listings Overview features a new user-friendly layout and introduces actionable widgets from our listings accuracy tool, Listings Health, delivering a cleaner and more efficient platform experience.

Social

New Image Editor

We’ve improved our in-platform image editor, giving you more comprehensive image editing capabilities for your social media posts. New functionality includes:

• Visualize Your Edits: Save progress, reset changes, zoom in, and out with ease.
• Adjust Your Image: Crop to the perfect ratio for any need.
• Resize with Precision: Change the dimensions for different networks and post types.
• Fine-Tune Details: Easily tweak brightness, contrast, and more.
• Transform with Filters: Add style with Sepia, Black & White, and more.
• Annotate Like a Pro: Add shapes, text, and other creative elements.

Find the new editor in the Post Dialog, Suggest Post Dialog, and Library Add Message Dialog areas of the Social platform.

LinkedIn Multi-Image Posts

Users can now upload up to 10 images in a single LinkedIn post directly in SOCi, allowing for richer storytelling through multiple visuals in a single post.

Surveys

Solicitation In Surveys

Solicitation in Surveys is the easiest way to collect feedback and increase reviews. By combining feedback collection and review requests into a single touchpoint, it helps your customers gather insights and boost reviews on platforms like Google, Facebook, and Trust Pilot.

This release includes:

• New Review Solicitation Template: Simplifies requesting customer reviews on key third-party sites with buttons linking directly to specific review platforms during or after a survey
• Oversurveying Protection*: Prevents survey fatigue by restricting how often contacts receive surveys. 
• Email Customizations: Personalize survey emails with contact names for a tailored experience.

Solicitation In Surveys is automatically available for all SOCi Surveys customers! Learn more about the latest SOCi Surveys enhancement on our blog.  

*Oversurveying protection is also available for Get Reviews users.

Reviews

Import Reviews

SOCi now allows users to import historical review and survey data from external sites via CSV upload, consolidating it into an “Imported” network alongside third-party reviews and SOCi Survey feedback for unified reporting.

Available upon request for Genius Reviews and Core Reviews customers. Reach out to your CSM or submit a support request to have this feature enabled.

See the latest releases & updates in action

Discover how our Winter 2024 updates can streamline your operations and boost your brand’s performance. Get a demo today!

The post SOCi Winter ‘24 Release Notes appeared first on SOCi.

Southern Rock Restaurants (SRR), a major franchise operator in the GoTo Foods brand portfolio, operates 156 McAlister’s Deli restaurants across thirteen states and is expanding. The sheer volume of reviews SRR receives — over 25,000 a month — and the round-the-clock nature of online guest interactions made maintaining a stellar online reputation, essential in the fiercely competitive hospitality industry, almost impossible for the SRR team to process manually. The team also struggled to consistently post social media content at scale for franchisees to effectively engage with customers on various platforms and networks.

Just one month after launch, SRR was able to respond to 148% more reviews than it had previously. This increase in guest engagement translates directly into enhanced customer satisfaction and loyalty. Timely and meaningful brand responses matter because 94% of consumers use reviews to make local buying decisions.

Uniquely, Genius Reviews helps SRR identify product issues inside of reviews and stay on top of quality control, especially when stores have limited-time offers. The added security measures and spam identification capabilities provide peace of mind, safeguarding the brand’s reputation to ensure they aren’t responding to spam reviews.

SRR also utilizes SOCi Social to address inconsistent social media posting. With a scalable way to post localized content for all franchisees across multiple networks, SRR increased its posting frequency by 900% on Meta in just 90 days, leading to an impressive 48% increase in engaged Facebook page users. By prioritizing customer engagement and efficiency, SRR exemplifies the transformative power of SOCi and SOCi Genius in helping the brand better know and understand its customers and overcome online reputation management challenges.

When businesses respond to customer reviews, 50% of customers report feeling satisfied that the response was helpful and met or exceeded expectations. Implementing SOCi Genius Reviews, SRR has cut its review response time by 55% and achieved an impressive 99% response rate within 24 hours. Spencer was even able to respond to a backlog of over 107,000 historical reviews by herself, amidst her other responsibilities.

The post Prioritizing Loyalty through Technology: Southern Rock Restaurant’s Guest Engagement Improvement Journey with SOCi Genius appeared first on SOCi.

Genius Reviews decreased Ascent HM’s review response time by five days and seven hours, with most now being responded to in 48 hours or less, making the net annual time savings for the brand approximately 1,524 hours of employee time saved per year. Genius Reviews automatically generates customized responses to customer reviews for each location, allowing restaurants to have review responses tailored to their unique guests, ensuring they feel seen and heard. The thousands of employee hours saved are now refocused on other tasks to drive the business forward.

Even large brands have marketing teams that simply cannot respond to every review promptly, with the time and attention to detail customers deserve. Research shows that 94% of consumers use reviews to make local purchasing decisions, but only 50% think brand responses are satisfying. Templated review responses are quickly outdated, repetitive, and boring. They also don’t provide any value back to the business by resolving negative reviews, nor do they aggregate review data. Ascent HM can now analyze shifts in its restaurants’ online reputations over time and be proactive instead of reactive to business inquiries and feedback, capturing more revenue with happier customers.

Since Genius Reviews implementation, Ascent HM has observed that responding to reviews is being recognized by customers, resulting in positive effects on the business. Ascent HM saw a 50.3% increase in positive reviews with Genius, showing that timely, personalized responses do improve customer experience and satisfaction, allowing each location to attract and retain happier customers.

SOCi Results

Since implementing Genius Reviews, Ascent HM has seen remarkable improvements in the company’s online review response rates across both the Perkins and Huddle House brands. The review response rate for all 556 Perkins and Huddle House locations is now 99%, which is a 450% increase from where they began at 18%.

Specifically, comparing the months of September and October of 2022 to September and October of 2023, the brands saw:

The post How Huddle House and Perkins Restaurant and Bakery Solved The Impossibility of Responding To Thousands of Daily Online Reviews appeared first on SOCi.

For almost thirty-five years, the iconic Goodcents (formerly known as Mr. Goodcents) has been committed to a culture of fresh food and quick service across the Midwestern United States. At nearly 100 locations, the brand and its franchisees take pride in subs and friendly employee personalities while still being supported by a small corporate team.

Goodcents’s previous marketing platform did not provide the localized marketing service or support the franchise needed. There were incorrect local pages and inconsistencies with listings among other issues that proved it was time to explore a better option.

Goodcents wanted a direct line to a comarketing cloud business partner that could help its internal team be more efficient, provide better marketing services for franchisees, and solve for necessary integrations with other partners.

The Solution

Goodcents found a fix to its local marketing problems in SOCi’s extensive CoMarketing Cloud solutions, including Genius Reviews and integrations with Olo and Punchh.

Utilizing SOCi Listings Advanced, Social, Local Pages, Genius Reviews, and integration partners provides Goodcents one central dashboard to view, plan, and track marketing tactics and data.

Goodcents has long term goals for marketing strategy implementations that SOCi will help them bring to fruition, like a content library available to all franchise partners.

Goodcents utilizes SOCi’s integration with Olo as an online ordering provider through the Goodcents website and app, and Olo’s Rails for third-party ordering systems. Punchh is another integration Goodcents uses within SOCi to offer customer loyalty experience and rewards and an aesthetically pleasing customer interface.

The SOCi Olo and Punchh integrations allow SOCi users to automatically sync SOCi location data, keep business information up-to-date, and gain visibility into Punchh reviews and ratings data all inside the SOCi platform, providing a more holistic view of overall brand perception and performance across all locations.

Goodcents has also embraced SOCi’s new Genius line with Genius Reviews as an early adopter. Before, the small team used review response templates but needed a swap that better fit their stage of growth.

With only one person managing review responses but still wanting to hit a benchmark of responding within a few hours without losing personal touches, Genius Reviews has integrated into the Goodcents workflow instantly allowing for improved efficiency.

Using Genius Reviews feels even more personal than when we were responding to reviews one-on-one because we did not have time for many personalizations and had to copy and paste generic responses. Now our responses are tailored to individual reviews. We are optimistic about using SOCi Genius Reviews and testing out new AI that will benefit our business size and budget.

SOCi Results

With SOCi’s CoMarketing Cloud, Goodcents has been able to better focus its digital marketing efforts for success. Goodcents has seen the following positive metrics as a result of switching to SOCi:

The post Goodcents Sees 100% Increase in Online Review Updates With SOCi Genius Reviews appeared first on SOCi.